Strategic Communication Leadership

3 credits


School of Journalism

(cross-leveled with JOURN 7242). Strategic Communication Leadership is unique in its focus on students interested in marketing, strategic communication, multi-media storytelling, advertising, and social platforms. Guided by communication-based leadership principles, students learn practical strategies to lead teams and develop positive relationships in all types of organizations, including nonprofits. The course offers practical strategies to gain insights into organizational members’ needs and motivations by applying perspectives from advertising and marketing. Additionally, students understand how to identify manipulative or unethical persuasive efforts. With an emphasis on learning by doing, students apply concepts to real-world situations. Foundations of the course rest on the most current and credible research in leadership communication. Graded on A-F basis only. Prerequisites: ENGLSH 1000, Junior Standing.