This course examines the fashion consumer research processes and helps students to conduct their own research projects. Topics include understanding demographic and lifestyle trends that impact the decision-making process, research design, data collections, analysis, and presentations specific to the fashion industry. Graded on A-F basis only. Prerequisites: MATH 1050 or MATH 1100 or MATH 1160 or STAT 1200 with a C- or above. Recommended: computer familiarity.