(cross-leveled with T_A_M 7000). This course develops an understanding of digital marketing strategies and provides executional considerations when fashion companies perform marketing plans within digital channels. Students will utilize analytical and critical thinking skills as they apply the latest technologies to develop integrated marketing strategies across various digital platforms. Graded on A-F basis only. Prerequisites: JOURN 1000 or JOURN 1100 or ABM 1010 or MRKTNG 3000 or MANGMT 3000 or MANGMT 3000W or COMMUN 2500 or TAM 1300.