The Retail Consumer: Advanced Data Analytics

3 credits


Textile And Apparel Management
College of Human Environmental Sciences

(cross-leveled with T_A_M 7400). Analyze the effects of economic, social and marketing factors on the consumption process in the age of big data through various latest consumer retail data collection, analysis and visualization techniques. Prerequisites: T_A_M 1300 or MRKTNG 3000. Recommended: 3 hours of statistics.